{"version":"https://jsonfeed.org/version/1","title":"Simone Burke - Business Turnaround & Transformation","home_page_url":"https://simonejburke.com","description":"Simone Burke - Business Turnaround & Transformation","author":{"name":"Simone Burke - Business Turnaround & Transformation"},"items":[{"id":"https://simonejburke.com/relevant-writing/f/why-startups-cycle-marketing-leadership","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cbc4e534-43a0-48f9-9c60-174eca9fe8ef/IMG_1954.jpeg\"/><p>The marketing playbook that a startup is built on is not playbook that takes it to the next stage.</p>","url":"https://simonejburke.com/relevant-writing/f/why-startups-cycle-marketing-leadership","title":"Why Growth-Stage Companies Cycle Through Marketing Leaders","summary":"The marketing playbook that a startup is built on is not playbook that takes it to the next stage.","date_modified":"2026-05-07T15:38:49Z"},{"id":"https://simonejburke.com/relevant-writing/f/lessons-from-inside-the-mess-part-two","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cbc4e534-43a0-48f9-9c60-174eca9fe8ef/WBRBox.webp\"/><p>Most leadership literature is written from a position of order. The organization has a strategy, a culture, and a functioning operating rhythm. Even when change is required, the assumption is that the ground beneath you ...</p>","url":"https://simonejburke.com/relevant-writing/f/lessons-from-inside-the-mess-part-two","title":"Lessons from Inside the Mess: Part Two","summary":"Most leadership literature is written from a position of order. The organization has a strategy, a culture, and a functioning operating rhythm. Even when change is required, the assumption is that the ground beneath you ...","date_modified":"2026-04-24T20:09:27Z"},{"id":"https://simonejburke.com/relevant-writing/f/lessons-from-inside-the-mess-part-one","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/cbc4e534-43a0-48f9-9c60-174eca9fe8ef/blob-dae312f.png\"/><p>Most people think a turnaround begins with a decision. In reality, it begins with a realization: the business you thought you were stepping into doesn’t actually exist. What exists is a set of numbers that don’t fully re...</p>","url":"https://simonejburke.com/relevant-writing/f/lessons-from-inside-the-mess-part-one","title":"Lessons from Inside the Mess: Part One","summary":"Most people think a turnaround begins with a decision. In reality, it begins with a realization: the business you thought you were stepping into doesn’t actually exist. What exists is a set of numbers that don’t fully re...","date_modified":"2026-04-24T20:00:57Z"}]}