SIMONE BURKE
Strategic Marketing & Growth Advisory
from a seasoned brand and portfolio
leader, operator, and GM.
SIMONE BURKE
Strategic Marketing & Growth Advisory
from a seasoned brand and portfolio
leader, operator, and GM.
Signed in as:
filler@godaddy.com
Strategic Marketing & Growth Advisory
from a seasoned brand and portfolio
leader, operator, and GM.
Strategic Marketing & Growth Advisory
from a seasoned brand and portfolio
leader, operator, and GM.

I work independently with select businesses and brands as an embedded growth partner or fractional marketing leader, supporting GTM strategy and execution through 15+ years of experience as a portfolio leader, brand operator, and GM across consumer brands in Fortune 500 and high-growth venture-backed environments.

I specialize in building, scaling, and revitalizing consumer brands across CPG, beverage alcohol, consumer tech, pet care, wellness/betterment, media, and entertainment categories. I’ve repositioned, revitalized, and re-rated iconic mass-market powerhouses within Fortune 500 corporations, established GTM playbooks for scaling early-stage challengers, held strategic residencies within high-growth founder-led and venture-backed businesses, and co-founded an award-winning digital brand and content marketing platform.
With a demonstrated record expanding growth, margin, and relevance for $10M-$350M mass, premium, and lifestyle brands across lifecycle stages, I help businesses and brands - and the people behind them - define their difference, move with purpose, and drive results.
Trusted to lead cross-functionally through category disruption, repositioning ahead of M&A, and complex go-to-market resets, I align brand and portfolio strategy, demand generation, innovation, and capital allocation to build modern growth engines that deliver near-term performance and long-term enterprise value across categories.
Connect with Me: www.linkedin.com/in/simonejburke/
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