SIMONE BURKE
I help businesses that have stopped performing figure out what's broken and fix it.
SIMONE BURKE
I help businesses that have stopped performing figure out what's broken and fix it.
Who I Am
I've spent 16 years inside the operating room of consumer businesses as a brand, marketing, and product strategy leader and portfolio GM.
I've built, scaled, and revitalized consumer brands and product portfolios in Fortune 500 and venture-backed environments. My record spans three brand turnarounds ($5M-$300M), two brand exits, 40+ product launches, and founding and scaling a subscription business from zero to the top 1% of its peer set and first-year profitability.
I specialize in diagnosing brands and products that are stuck - declining, mispositioned, or underdelivering - and restoring their retail, DTC, and omnichannel performance.
I hold an MBA from Stanford Graduate School of Business and built my pre-MBA career in entertainment, including co-founding and scaling Above Average – Saturday Night Live's digital brand and one of YouTube's top content platforms. This early background in entertainment-grade storytelling, audience-building, and cultural fluency complement my CPG brand management-trained strategic and analytical rigor and are core to how I identify and frame the positioning and narratives that brands and their products need to win.
My track record as a brand leader and portfolio GM includes driving four distinct brands to industry-leading success, earning a "Grand Slam" of Beverage Dynamics’ Growth Brand Awards (recognizing the US beverage alcohol industry’s top-performing brands) by winning across all four categories: Rising Star, Fast Track, Established Growth, and Comeback Brand.
MBA from Stanford Graduate School of Business, Class of 2017
BA from Amherst College, Class of 2008