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      • Why Businesses Break
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      • Fixing the Funnel
      • What To Do When It Works
      • Resetting In Early Growth
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  • My Point of View
    • Why Businesses Break
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    • Diagnostic Tools
  • Selected Work
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    • What To Do When It Works
    • Resetting In Early Growth
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    • Contact Me

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SIMONE BURKE

SIMONE BURKESIMONE BURKESIMONE BURKE

I help businesses that have stopped performing figure out what's broken and fix it. 

Learn More

SIMONE BURKE

SIMONE BURKESIMONE BURKESIMONE BURKE

I help businesses that have stopped performing figure out what's broken and fix it. 

Learn More

Businesses break for structural reasons, but the structures break in predictable ways.

What I Do

I work as a growth partner with CEOs, founders, PE operating partners, and marketing leaders – bringing 15 years of experience to diagnose why a business is declining, stalling, or underperforming its potential, architect the corrective strategy, and lead its execution.

My Point of View & Process

Results Snapshot

I've led turnarounds of $5M–$350M consumer businesses navigating category disruption, strategic drift, and institutional mismanagement, including:

Executed the successful turnaround of a recently acquired early growth-stage brand underperforming its growth targets - inherited with no handoff, a strained lean team, a broken GTM model, and two consecutive years of 30%+ underperformance vs. plan. Restored performance, drove retail velocity +40%, and closed gap to plan from 70% to 110% within a single planning cycle.

  • Built analytics base
  • Diagnosed root causes
  • Rebuilt the route-to-market strategy
  • Redirected budget to trial-driving and high-conversion tactics

Learn More About This Turnaround

Restored a Fortune 500's flagship wine brand ($350M) to category outperformance after three years lagging the market, including developing and launching its most successful brand platform in 40 years

  • Unlocked a new generation of buyers while strengthening the core
  • Reversed a compounding cycle of declining share, margin compression, and competitive displacement

Learn More About This Turnaround

Led the end-to-end repositioning, revitalization, and re-rating of a $200M vodka brand that made the brand worth more in worse conditions (lower net sales, down market, structural category headwinds) than it had been in better ones - delivering a premium acquisition in a down market. 

  • Architected growth plan to +24% annual revenue, +12pts GP through marketing, innovation, portfolio strategy, and strengthened unit economics

Learn More About This Turnaround

Who I Am

I've spent 15 years inside the operating room of consumer businesses as a brand, marketing, and product strategy leader and portfolio GM.

I've built, scaled, and revitalized consumer brands and product portfolios in Fortune 500 and high-growth, venture-backed environments, including successfully turning around $5M-$350M category icons and challengers across lifecycle stages. 


I specialize in diagnosing brands and products that are stuck - declining, mispositioned, or underdelivering - and restoring their performance.


I hold an MBA from Stanford Graduate School of Business and built my pre-MBA career in entertainment, including co-founding and scaling Above Average – Saturday Night Live's digital brand and one of YouTube's top content platforms (8.6M subscribers, 2B+ views). This early background in entertainment-grade storytelling, audience-building, and cultural fluency complement my CPG brand management-trained strategic and analytical rigor and are core to how I identify and frame the positioning and narratives that brands and their products need to win.


My track record as a brand leader and portfolio GM includes driving four distinct brands to industry-leading success, earning a "Grand Slam" of Beverage Dynamics’ Growth Brand Awards (recognizing the US beverage alcohol industry’s top-performing brands) by winning across all four categories: Rising Star, Fast Track, Established Growth, and Comeback Brand.


MBA from Stanford Graduate School of Business, Class of 2017

BA from Amherst College, Class of 2008

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Who I Work With

I typically work with companies in two situations:

Stalling, Declining, and/or Underperforming the Market

Revenue is sliding, relevance is eroding, and the current strategy isn't working as it was - or at all.

Pre- or Post-Transaction Repositioning and Re-Rating

You're preparing a brand for sale, integrating an acquisition, restructuring a portfolio, or recreating value that has collapsed.

Perspective Pieces

Contact Me

Let's get started. Reach out to discuss an engagement or learn more.

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Connect with Me: www.linkedin.com/in/simonejburke/

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