Project-Based Services & Support

Impartial, hands-on support finding, assessing and selecting the perfect agency your unique business, needs, and team — including pitch process facilitation, brief development (writing, refining or polishing), scorecard development, presentation evaluation, and SOW development.

Best for businesses and brands with lean teams or leaders new to the RFP and agency selection process. Inclusive of all agency types — creative, design, media, PR, etc.

Assess positioning, presence, performance, and perceptions over time —whether as an annual checkup before the next fiscal planning cycle, the foundation for campaign development or strategy shift, or a reference for onboarding agencies or grounding leaders and cross-functional partners.

Best for brands facing slowing/stalled growth or category turbulence, grounding strategic, creative or foundational projects, or onboarding leaders, teammates or agencies.

Insight identification, brief development, and creative and cross-functional kickoff support.

Best for refreshing or developing new platforms, campaigns and/or creative assets.

Thorough analysis of qualitative &/or quantitative data, summary of findings, business implications and suggested next steps.

Best for annual business, brand or marketing planning prep, performance recaps, post-launch or post-campaign analysis, or prepping strategy offsites, board meetings, or executive reviews.  

Evaluation of messaging, structure, and product pages and recommended optimizations to against what you want shoppers to see, feel, and do at key digital decision points.

Best for DTC and digitally enabled brands looking to improve conversion and engagement across with their website or other e-comm enabled platforms.

Define or sharpen your strategic foundation: positioning, values, personality, architecture & consumer target.

Best for startups and brand launches, pivots (refreshes, revitalizations) or post-launch, pre-scale refinements.

Identification of and strategies to address frictions and opportunities in your marketing and/or DTC funnel.

Best for brands seeking a clear, actionable understanding of marketing efforts and the customer journey, or those experiencing inconsistent performance across acquisition and conversion efforts and need a clear read on where things are working and where they are breaking down.

Landscape review, consumer tension/JTBD mapping, and concept starters to guide development for your next product, pack format, or platform aligned to brand positioning and category dynamics.
 

Best for businesses and brands seeking to broaden their shoulders, deliver incrementality and grow beyond the core.

Evaluation of mix and ROI by channel/tactic to determine effectiveness and guide future investment decisions.

Best for teams looking to understand impact and increase impact and efficiency of spend.

Analysis-to-action diagnosis of sales and marketing drivers and drags and delivery of a pragmatic roadmap to restore health and performance.

Best for teams & leaders under pressure to fix performance issues (ex: velocity dropping, campaign not landing) but unsure of the cause, available solutions, and/or what to prioritize.

Expert advisory through – or at any distinct point during – development or production: on set, assessing concepts and deliverables, or making key visual decisions (cast, location, wardrobe, propping, etc.).

Best for refreshing or developing new platforms, campaigns and/or creative assets.

Deep dive into repeat purchase to identify, understand and address underperforming products, learn who is and is not coming back, when and how often, and which levers are driving retention.

Best for subscription or multi-SKU brands aiming to increase LTV, identify churn risk, or better understand which products and customer segments are worth doubling down on. 

Evaluation of when, how, and why your brand lost its relevance, what's working and what needs to change, and guidance for refitting your brand to category, consumers and culture shifts.

Best for late mature and decline stage brands, PE roll-ups or companies undergoing rapid evolution.

A forward-looking scan of category dynamics, consumer trends, and competitive activity, and implication overview.

Founders and marketing leads considering, preparing for or navigating change—whether expansion, innovation, or a brand pivot—and needing a sharp view of what might happen and how to capitalize on opportunities and mitigate against risks

Selling material development for launching new products, campaigns, markets or sales channels: sell sheets, launch decks, merchandising guidance, shelf standards, educational materials for sales associates and demo agencies.

Best for businesses and brands launching new products or campaigns or expanding into new channels/markets.