Empowering employees to take on stretch roles creates valuable development and exposure opportunities while helping temporarily short-staffed teams stay afloat. I specialize in helping rising talent meet new challenges and absorb responsibilities they have not led or owned before — building skills, confidence and efficacy that pay future dividends.
With structured training, coaching and guidance, I set high-potential employees up to succeed and provide essential insurance against what happens if they struggle: discouragement, frustration, eroded confidence, and added strain on those overseeing them.
Tailored training and support for brand management and marketing talent stepping into stretch roles, absorbing new responsibilities, or taking on stretch projects — setting them up for success while providing a security net to the organization.
Through ramp up planning, next-level skills training, key deliverable coaching, and ongoing 1:1 coaching and mentorship, I systemically equip rising talent with skills, clarity and confidence and give them a safe space and sounding board during a vulnerable growth moment when stakes are high, the learning curve is steep, and support is scarce.
PREPARATION
Step 1 | Connect: Discovery with outgoing manager
Step 2 | Evaluate: Skill assessment + ramp-up plan
Step 3 | Train: 1:1 skills gap training (ex: data analysis, prioritization, comms, executive polish, etc.)
IMPLEMENTATION
Early x High-Touch | Coach: Ongoing 1:1 coaching, including reviewing and providing leadership lens and feedback on key deliverables (briefs, decks, comms, data)
When Ready x Light-Touch | Mentor: Light touch check-ins, as needed
We discuss your needs and I establish an understanding of your business so that I can build an engagement plan customized to your team, timetable and budget for your review.
Here's what I'll want to know:
1. Business/Brand Executive Summary
2. Team Overview | Who is taking on the stretch role? Who is s/he is covering for, and who does (or will) s/he report to?
3. Stretch Role/Project/Responsibility Overview | Scope, skills required, expectations, key milestones/deliverables
4. High-Level Readiness Assessment | Why was this individual chosen for this work? What skills, experience, knowledge gaps might s/he have that I can train for and coach through?
Over my 15+ years of experience I've developed a reputation for elevating talent to operate at a higher level independently and sustainably — training in-house teams, coaching and mentoring rising talent, building and scaling models, methodologies and playbooks across the brand management, finance, and various other functions and departments.
I bring this approach and mindset to training and mentoring early-to-mid-career marketers, founders and cross-functional teams looking to stretch into new roles and responsibilities or deepen their brand and marketing muscle. From brand fundamentals and storytelling to data analysis and strategic planning, I tailor trainings and sessions to meet real-time business needs and long-term skill growth and development — leveling up internal capabilities, training individual contributors, and equipping people managers and leaders to build and lead high-functioning, high-performing teams.
What To Expect: Reciprocal Q&A to understand your needs and build a custom a proposal.
What I'll Need to Know (During or via E-Mail After):
- State of the Business / Executive Summary
- Team Overview
- Stretch Role/Project/Responsibilities Overview including scope, skills required, expectations, deliverables, milestone
- High-Level Readiness Assessment —stretch employee x stretch project
- Timing
Copyright © 2025 Burke & Co. | Strategic Brand and Marketing Consulting - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.